The Ad Guru’s 10 Steps to Marketing Yourself or Your Business

1. Know what you do -- Ray Krok said we’re not a hamburger joint: we’re a gas station -- filler-up.
    
2. Find your differentiation.-- Riches in Niches.
    
3. Determine your key target -- who benefits most from your product or service.
    
4. Study where your potential customers are and what are their habits.
    
5. Create the Message with a branding statement.
    
6. Plan a year’s worth of messages focusing on one theme - does it have legs?
    
7. Determine the media to carry your message.
    
8. Have employee meeting to get everyone on board with your message.
    
9. Launch campaign.
    
10. Monitor, Stay Consistent, Have Patience.

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