One of the busiest days of the year in the floral industry is being complicated locally by the weather. Valentine’s Day ranks historically as the second-biggest days behind Mother’s Day for businesses selling flowers. Larry Maas of Maas Floral and Greenhouse in Sturgeon Bay says roses are still the most popular gift on Valentine’s Day but delivery this week may a bit trickier with the recent snowstorm.
Maas estimates that Maas Floral will deliver over 1,000 roses for Valentine’s Day. He says plans are to have all deliveries completed by late Thursday afternoon to keep up with the demand, weather permitting.