As often as he checks his list, that is how many times you could have seen Santa Claus riding in Sturgeon Bay in less than 24 hours. On Friday night, Santa guided dozens of cars through the streets of the city for the Unwrapping Sturgeon Bay Community Car Cruise, cheering and honking in approval as several businesses dramatically pulled back the curtain on the holiday displays that will adorn their windows for the coming weeks.

Gathered around the Old Bell Tower, Sturgeon Bay Mayor David Ward helped lead the crowd in a few carols as he ultimately kicked off the holiday season in Sturgeon Bay with the lighting of the Christmas Tree.

On Saturday, residents and visitors alike greeted dozens of floats as they drove down Third Avenue during the Christmas by the Bay Parade. Parents and children enthusiastically waved as Santa greeted them as the final entrant in the parade.

Santa held court at the Door County Historical Museum to talk to kids as a part of the Christmas by the Bay celebration that continues through Sunday.