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Search Underway To Find Next 'Alice'

The Department of Agriculture, Trade and Consumer Protection (DATCP) has announced that the journey to become Wisconsin's next Alice in Dairyland has begun. Applications are now available for the 66th Alice in Dairyland position.

Rochelle Ripp, the current Alice, tells that she made the decision to apply after studying abroad in the Netherlands during college.

"It's been great," says Ripp. "The people of Wisconsin are just remarkable and I love traveling and meeting as many as I can." 

Alice in Dairyland is a DATCP public relations specialist who educates media, communities and students about Wisconsin's diverse agriculture industry. The tradition as Wisconsin's agricultural ambassador began in 1948.

Applications are due to DATCP by 4:30 p.m. on Friday, January 11, 2013. Selected applicants will be brought in for a preliminary interview. The final selection of Alice in Dairyland will be hosted in Calumet County, May 8-10, 2013.

Applicants must be female Wisconsin residents and at least 21 years of age. Applicants are required to have at least three years of education, training or experience in the communications, marketing and public relations fields.

You can read more about the position and find a link to the application by going to

You can also contact Alice in Dairyland Program Manager Becky Paris for more information at 608-224-5115 or


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