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Sturgeon Bay Car Dealership Has A New Look


Jim Olson and his staff at Jim Olson Motors in Sturgeon Bay are enjoying their newly remodeled work space. Olson says the remodel focused on making the building more customer-friendly and included an upgrade to the showroom, waiting area and service center.

Customers can now "Honk" for service and have a sevice technician inspect their vehicles and write up a service order inside. Olson says in a place like Sturgeon Bay, this new feature will come in handy throughout the year.


Plans were all set about four years ago for the renovation but the sinking economy put a stop to that.

Jim Olson speaks to those gathered at the Door County Buy Local Business Mixer Wednesday evening held at the recently remodeled Jim Olson Motors in Sturgeon Bay. Olson says he contracted with local businesses for as much of the remodel as possible.


From August through December the sales department worked out of trailers, but Olson says they were good sports and around the first of the year they moved into their brand new offices. Now that everyone is settled in, Olson says all they need are a few more pictures on the walls to polish off the new look.


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