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"Needs Vs. Goal" - United Way 2013 Campaign

Faced with its imminent Campaign Kick Off for 2013, the United Way of Door County's Board grappled with a difficult decision - what should the target of this year's campaign be. Typically the Board forecasts what it feels can be raised during the upcoming campaign and publishes that as its "Goal". As the Board also decided to recognize and celebrate the critical role played by its Community Investment Committee (CIC), it decided to take a different approach  in this year's Campaign.

Briefly stated, the role of the CIC is to: review all of the non-profit agency applications for funding in the coming calendar year, interview the agencies' representative(s), prioritize the perceived criticality of needs for the community, and recommend to the Board what level of funding it feels is appropriate based on United Way's four Impact Goals - Basic Needs; Health Care; Community; and Alcohol and other Drug Abuse (AODA) prevention and treatment. I know from personal involvement how seriously the CIC's members take this responsibility. In accomplishing its work this year, the CIC interviewed 25 non-profit agencies representing 37 separate programs. Virtually none of these agencies duplicate any of the others' functions.

As far as we know, no other charitable organization in Door County has as much in-depth interface with as many helping agencies as does the United Way of Door County. Perhaps no other group has as clear a picture of what collectively the true needs are throughout our community - derived from direct contact with those who strive to meet these needs. So rather than guess as to what we feel we might be able to raise in this year's campaign, the Board felt it was more important and more forthright to share with you the amount which represents what our community's needs are throughout our community. This amount is $530,000 based on all of the agencies' direct input.

Admittedly, while an impressive figure, it is a realistic figure. At the same time, we have confidence that our community can and will step up in this year's campaign to help meet this challenge so that "both sides of the Door" will be just as healthy and beautiful. Donors to United Way can feel proud that as these needs are being met in 2014, they will be partners in this commendable work.


Don Albert, President - Board of Directors

United Way of Door County



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