Shopping Show - 8am Saturday - Click here to browse & Shop
Door County Daily News.com | Nicolet Broadcasting, Inc. 30 N. 18th Ave Ste 8, Sturgeon Bay, WI 54235 920-746-9430 | 9341 Spring Road 18B, Fishing Creek, WI 54212 920-868-2301 | WBDK 96.7FM 60's 70's 80's South, WRKU 102.1FM Classic Hits, WRLU 104.1FM country | WSBW 105.1FM 60's 70's 80's North
Email Sign-Up


Coaches Corner

Coming Soon- Conversations with local sports coaches. We'll talk strategy, what's new, and more with local coaches.

Schedules and Results

Ten Question Tuesday

Want to see someone interviewed on Ten Question Tuesday? Send your suggestions (name and team) to sportspage@doorcountydailynews.com.

Sports Poll Plugin

Listen on Demand


Packers Ink Major Partnership Deal With Miller Lite


The Green Bay Packers and MillerCoors yesterday announced a sponsorship renewal that will keep Miller Lite as the Official Beer of the Packers and Lambeau Field through the 2022 season. Financial terms of the category-exclusive deal were not released.

“The Packers and Miller Lite share a tradition that celebrates the excitement of football at Lambeau Field and all the places our fans watch Packers games,” said Packers President/CEO Mark Murphy. “We’re honored to continue our relationship with a company that has a great history in Wisconsin and has supported our organization through the decades.”

“The Green Bay Packers is one of the premier sports organizations in the world, with a fan base that’s as passionate and devoted as you’ll find anywhere,” said Andy England, MillerCoors chief marketing officer. “That’s why we’re so proud to continue our long history with the team and its loyal fans. For them, nothing defines ‘Miller Time’ better than getting together to cheer the Packers on to another title, and Miller Lite will be there to toast every great moment for years to come.”

The renewed Miller Lite alliance with the 13-time world champion Packers includes:

  • Rights to develop advertising, consumer promotions, retail POS, packaging and other marketing materials featuring the team/stadium name and marks.
  • Continued sponsorship of Lambeau Field’s main entrance, the Miller Lite Gate, along with additional branded signage throughout the stadium.
  • Two in-stadium destinations for legal-drinking-age fans in the newly renovated South End Zone, the new Miller Lite Club and the relocated Miller Lite End Zone Party Deck.
  • In-game category exclusivity on the Packers Radio Network.
  • The designations “Official Beer Sponsor of the Green Bay Packers” and “Official Beer Sponsor of Lambeau Field.”
Comments

Copyright © 2014 Door County Daily News
Doorcountydailynews.com - WBDK - WRKU - WRLU - WSBW
30 N 18th Ave Suite 8 Sturgeon Bay, WI 54235
Phone (920) 746-9430 · Equal Employment Opportunity Report

Nicolet Broadcasting, Inc is an equal opportunity employer - Women and minorities are encouraged to apply.

This site was created by RiverBender.com.

Find us on Facebook Follow us on Twitter RSS Feed