Why Advertise?

1. Every day new people come into the market for the products and services you sell.
   1. You advertise to a passing parade not a standing army
   2. Your business success is determined by reaching both NOW buyers and FUTURE prospects
   3. The Advertising Funnel

2. People Move
   1. 25% of the U.S. population moves or dies each year
   2. Anytime people move, be it across town or across America, their buying patterns change

3.  People Forget
   1. The average American is exposed to more than 5,000 advertising impressions a day
   2. If yours is not one of them you may be forgotten in the clutter

4. People Take Their Time Before Buying
   1. A consumer can be in the market for a big ticket item or service for months
   2. It’s important to keep your business in front of potential customers as they move through the Buying Cycle (unawareness, awareness, comprehension, conviction, trust, action)

5. Establish an Equity Position in the Mind of the Consumer
   1. When people think of your account category they think of YOUR business FIRST
   2. Top of mind awareness TOMA with repetition turns into market share

Why Radio?

1. Radio is the only affordable seven-day-a-week advertising medium.
2.  It works when done right.
3. Radio delivers two customers for the price of one.
4. Radio is intrusive and that means it can reach your competitors' customers.

Our Stations

WBDK 96.7FM

Reaching adults 35-64
FORMAT:  Adult Standards: Golden oldies from the 60’s – 80’s
                  25,000 Watt FM Station –24 hours a day
SERVING: Door, Kewaunee, Brown and portions of Oconto, Marinette, Shawano and Manitowoc Counties

WRLU 104.1FM

Reaching adults 18-81
FORMAT: Mainstream Country: Very best new country songs, mixed with time-tested hits from the 90’s to now. 
                  6,000 Watt FM station 24 hours a day
SERVING: Door, Kewaunee and portions of Brown counties

WRKU 102.1FM

Reaching adults 25-54
FORMAT: Adult Hits: Fresh New Music mixed with 80s/90s hits. At least 6 songs in a row from 8am-5pm every day. 
                 6,000 Watt FM station 24 hours a day
SERVING: Door, Kewaunee and portions of Brown counties

WSBW 105.1FM

FORMAT: Classic Country..The Clipper Traditional Country hits.
                 Targeting anyone who loves great classic country music.
                 6,000 Watt FM Station –24 hours a day
SERVING: Northern Door County, including Washington Island

WSBW 103.3 FM
FORMAT: Classic Country..The Clipper Traditional Country hits.
                 Targeting anyone who loves great classic country music.
                 6,000 Watt FM Station –24 hours a day
SERVING: Serves a 20 mile radius of Sturgeon Bay-24 hours a day

Advertising Decision Makers

Click on the picture to read about how happy our clients are to be working with us!

Rate Card

Gold Plan: WBDK WRKU 103.3 WRLU WSBW

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