By Terry Kovarik
The Saturday after Thanksgiving boosts sales for Door and Kewaunee County stores. Small Business Saturday falls between Black Friday sales at box stores and Cyber Monday for those who shop online. The smaller shops use the Saturday event to show holiday shoppers they have what the bigger stores just cannot offer. Tim Treml, President and CEO of the Bank of Luxemburg, says it’s those extras that appeal to shoppers even after the holidays.
Social media has also boosted Small Business Saturday sales by letting current and prospective customers know about sale items available.