Area store owners say Small Business Saturday gives them a needed holiday sales boost

By Terry Kovarik


The Christmas by the Bay event already has Sturgeon Bay buzzing about the holidays. Downtown store owners want to keep the momentum going through national Small Business Saturday, which reminds people there are neighborhood shops with unique gift options. Door County Traders on Third owner Diane Rockwell says she saw her sales increase after last year’s Small Business Saturday. She says shoppers were attracted by what her store has to offer.



Rockwell says that boost in business was welcome during what would otherwise be a very slow time of the year.

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