By Terry Kovarik
Sturgeon Bay and Luxemburg businesses found themselves to be shopping destinations for Small Business Saturday. Shoppers who wanted to avoid box stores or an alternative to online shopping made their way to smaller specialty stores. Novel Bay Book Sellers on Third Avenue in Sturgeon marked it’s first Small Business Saturday. Co-owner John Maggitti says his customers like not being in a rush.
Shoppers also found more personalized service on Small Business Saturday. Jerry Simonar, owner of Simonar Shell in Luxemburg, says shoppers like the way they’re treated even when getting fuel or service on their vehicles.
Other store owners say some new customers on Small Business Saturday have also gone on to become long-term clients.
