News

Sturgeon Bay auto dealer says GM is right to eliminate some models

By Terry Kovarik

 

Jim Olson, the owner of Jim Olson Motors in Sturgeon Bay, is applauding General Motors decision to eliminate several passenger car models, including the iconic Chevrolet Impala. GM announced this week that the Impala, Volt and Cruise models were being cut from Chevrolet’s model lines. It’s turning it’s focus to SUV’s, pick-up trucks and crossovers. Olson says the company is JUST responding to what shoppers want.

 

 

Olson says GM has been offering up to 19 different models and is trimming those lines that just aren’t selling. He adds it doesn’t make sense to install upgraded technologies in vehicles that nobody wants.

 

 

Olson adds eliminating unpopular models means big savings in the design and development phases. He says it can cost up to a billion dollars just to bring a vehicle to market.

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