Although cigarette use has declined among middle and high school students, the continued rise of alternatives has prompted one school district to move in an attempt to educate parents. The Sturgeon Bay School District has included in their Clipper Connection newsletter an attachment on the dangers of e-cigarettes, "Vapes", and JUULs, three of the most prominent alternatives. The makers of these products claim to be safer than cigarettes, but critics claim that there are still enough harmful effects to hurt those who use them. Cath Tease, coalition co-coordinator at re:TH!NK, said the rise of these alternatives might lead back to the normalization of smoking traditional cigarettes.

Sturgeon Bay High School resource officer Roxanne Meikle said the release of the information is more preemptive than reactionary, but parents should still educate themselves so that they may talk to their children on the dangers of smoking alternatives. She pointed out JUULs as the most dangerous of the three because of USB-like design, making it easier to hide from parents and teachers.