Bank of Luxemburg customers are seeing a new look for their favorite financial institution. The 116 year-old bank is sporting a new bright orange logo on outdoor signs, bank lobby interiors and on staff clothing. Tim Treml, Bank of Luxemburg President and CEO, says the company wanted a look to reflect changes in banking, even though the former logo served the bank and customers well for 75-years.
While the logo has changed, the Bank of Luxemburg remains locally owned and operated. Treml says the decision to go for a new branding was just to shake things up a bit and, so far, customers like what they've seen.
