Small businesses find their efforts to attract holiday shoppers pay off in bringing back first-time customers throughout the year.  The so-called destination shops develop a loyal clientele who stop in as new customers and gradual make it a point just to stop in and visit.  Liz Welter, co-owner of Novel Bay Booksellers, says her shop has become a place for the community to gather.

Welter says such meet-ups provided valuable feedback that helps Novel Bay adjust its inventory to fit customer demand.