Working millennials, those who reached adulthood in the early part of this century, are putting in long hours on the job and vacationing over short periods of time.    So area bed and breakfasts are positioning themselves as ideal destinations for three or four-day getaways or “microcations”.  The Allianz Vacation Confidence Index found that 57% of Americans took trips of four-days or less in 2018.  Kelly Catarozoli, the owner of The Foxglove Inn of Sturgeon Bay, says she has reworked what her B&B has to offer younger travelers and her marketing strategy.

Catarozoli says those changes have paid off attracting younger travelers year-round and not just in the peak summer vacation period