Sturgeon Bay Cinema had a big weekend with the release of the latest Star Wars film from Disney titled Episode IX: The Rise of Skywalker. General Manager John Behringer says the theater was well-positioned to handle the larger crowds by showing the film on two screens, one of them for 3-D showings. Behringer said there was some money left on the table though.
Sales firmed up Friday and Saturday but nationwide numbers confirm that the new film didn’t quite live up to the hype. It made $40 million on opening night compared to $45 million for The Last Jedi and $57 million for The Force Awakens. Behringer says the goal is to make the movie as fun as possible. If you want to come in a costume, you’re more than welcome to.
