As larger grocery chains continue to expand and invest in cities throughout the state, independent supermarkets are able to continue to grow and remain relevant. Kroger Foods, which purchased Pick n’ Save four years ago, has invested $350 million in Wisconsin, according to a USA Today article last week. Alex Stodola, manager of Stodola’s IGA in Luxemburg, says listening to customers and being community-minded are two big reasons his store can compete with the larger supermarkets.
Smaller independent grocers also find competition from dollar stores and convenience stores where customers can shop. Stodola’s IGA is planning a new online shopping program that will begin this spring.