The official Welcome Center for Sturgeon Bay has a new name and logo for the new decade.  The former Sturgeon Bay Visitor Bureau is now known as “Destination Sturgeon Bay” while taking on a new brand.  Executive Director Pam Seiler says the change reflects all that is happening within Welcome Center walls.

This is the fourth name change to the organization that was originally known as the Sturgeon Bay Community Development Corporation in 1993.  The mission of Destination Sturgeon Bay remains to ensure a first-class visitor experience, helping local businesses grow, and enhancing Sturgeon Bay’s quality of life.