Readers can save a few bucks buying online. The co-owner of Novel Bay Booksellers in Sturgeon Bay, however, says there's a value that shoppers won't find on the web. John Maggitti and his wife Liz Welter opened Novel Bay a little over a year ago and have developed a very loyal clientele. Maggitti says having a personal relationship with customers is priceless.
Independent book stores are also benefitting from a decline in ebook sales. The Association of American Publishers says between 2014 and 2018 ebook sales fell about 37-percent.
