A new program will be coming to Sturgeon Bay that will impact the number of signs that are placed around the city. Destination Sturgeon Bay, formerly called the Visitors Center, has been working in collaboration with the city in the past year to develop a wayfinding system that will be displayed starting in spring. Pam Seiler, executive director of Destination Sturgeon Bay, says the goal is for a cleaner look and less clutter along the streets.
Seiler adds that there will be several phases for vehicular and pedestrian signage. Visual "blue fins" on light posts will show public access so locals, as well as visitors, can find their way around the city more efficiently.