Hard seltzer sales booming in area

The sales of fizzy beverages like hard seltzers are exploding nationally as well as in local retail outlets.  Brands like Whiteclaw and Truly have seen a reported national boom of over 200 percent in the past year alone.  Locally, Alex Stodola, the manager of Stodola’s IGA in Luxemburg, says he has noticed a trend towards hard seltzers over beer and wine in his liquor department.



Stodola adds that the variety-packs of fruit-flavored hard seltzers are the most popular.  A UBS analysis shows that hard seltzer sales could grow to be a $2.5 billion beverage category by 2021. 


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