The sales of fizzy beverages like hard seltzers are exploding nationally as well as in local retail outlets. Brands like Whiteclaw and Truly have seen a reported national boom of over 200 percent in the past year alone. Locally, Alex Stodola, the manager of Stodola’s IGA in Luxemburg, says he has noticed a trend towards hard seltzers over beer and wine in his liquor department.
Stodola adds that the variety-packs of fruit-flavored hard seltzers are the most popular. A UBS analysis shows that hard seltzer sales could grow to be a $2.5 billion beverage category by 2021.