As new car sales margins and revenues get tighter, used vehicles are becoming an important source of revenue for dealers in Door and Kewaunee counties. A recent Ally Financial survey found that over half of Americans feel most comfortable shopping for a used vehicle at a dealership that sells both new and used, rather than online, through a private party, or a used car dealership. Pete Beane of Jorns Chevrolet in Kewaunee says potential buyers know what they are looking to purchase.
The Ally survey also showed that most Americans hold misconceptions about pre-owned vehicles. The average age of a used vehicle nationally is about four years, and the average cost is just over $20,000. The survey showed Americans thought it was six years and $9,600, respectively.