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Car dealers going digital to accommodate buyers

As consumers are looking to make their next vehicle purchases, local auto dealerships adapt to more digital storefronts.  A recent COVID-19 Impact Study by Cox Automotive showed that two-thirds of all Americans are not delaying a vehicle purchase this summer.  However, 61 percent of those surveyed are much less likely or somewhat less likely to visit a dealership.   Missy Allen, General Sales Manager of Jim Olson Motors in Door County, says the current times have moved the dealership into a newer internet age in all aspects of the car business.

 

 

Allen adds that online interaction by customers helps to speed up the automobile buying and servicing process.  She notes that the three-month shutdown of production of new vehicles by the major automobile manufacturers has been one of the significant challenges facing local dealers looking for inventory.

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