Local automobile dealers are positioning for a rebound in sales this summer as consumers look for bargains.  New vehicle sales reportedly dropped about 30 percent in May after an even more significant decrease in April.  That, along with a twenty percent increase in used-vehicle prices, has auto dealers competitively pricing vehicles online to speed up the buying process.  Missy Allen, general sales manager of Jim Olson Motors in Door County, says consumers are very savvy when it comes to the value of vehicles.

Allen adds that the car selling business has really changed and evolved recently.  New car and used car pricing must be market-based because that determines who a potential buyer will see before entering a showroom or walking on the lot. 

(photo courtesy of Jim Olson Motors)