Destination Door County is sending a simple message to July 4th vacationers: “Come on up! We're open!” The organization has been ramping up marketing efforts to attract more visitors for the important Independence Day weekend. Destination Door County usually starts promoting efforts to draw summer visitors in March, though those efforts were put on hold due to COVID-19. Communications Director Jon Jarosh says the group is now using targeted marketing campaigns to get vacationers in a Door County frame of mind.
In addition to vacationers, Destination Door County is also working to attract more seasonal workers. Those jobs are normally filled by overseas students who are now being restricted from getting J-1 visas due to COVID-19 risks.
