The curtains will rise again in June 2021, but until then, Third Avenue Playhouse has a lot of work ahead of it. Last week TAP announced its $3.5 million capital campaign to renovate its performance areas and the space it is leasing inside the former Advocate building. Once renovated, TAP will feature a state of the art 130 seat theatre, a larger lobby space, and update spaces for dressing rooms and a scene shop. The former lobby has already seen its day with the demolition crew with work on the second and third floors coming next. Already at 50 percent of its goal, managing director Amy Frank says she is excited to have the facility match the high-quality productions that come out of TAP.
The capital campaign comes at a time when TAP, like other performance venues, must fill in revenue gaps to keep its organization going. Frank says approximately 40 percent of the organization’s revenue comes from ticket sales, which they will not have many of until next year.
Picture courtesy of Third Avenue Playhouse