A Joint Effort Marketing Grant from the Wisconsin Department of Transportation is helping Kewaunee and Algoma give a major roadway the Route 66 treatment. The two chambers have teamed up with Two Rivers and Manitowoc to promote State Highway 42 as a scenic 138-mile drive along Lake Michigan. Algoma Chamber of Commerce Executive Director Kay Smith hopes the coordinated effort gets more people driving down their communities’ Main Streets.

ScenicHighway42.com highlights the communities' lighthouses, beaches, and other points of interest. Smith says they get many visitors that stop in because of the Lake Michigan Circle Tour, which takes motorists on a 1,100-mile tour through Michigan, Wisconsin, and Illinois.