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Local grocers seeing more demand for less expensive brands

Grocery shoppers are opting for lower-priced brands this year during the pandemic.  According to a survey last month by Inmar Intelligence, 61 percent of consumers have reportedly switched to less-expensive brands since March.  Stodola’s IGA store manager Alex Stodola says the opportunity to find less expensive options for shoppers came about very quickly.

 

 

The survey found that grocery customers cited cost and coupons as the two chief reasons they purchased new brands this year.  Stodola believes the biggest change that occurred this year in the food market is that people are now cooking at home more and learning cooking skills with easy online access to new recipes.    

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