Digital coupons impacting local supermarkets

The redemption of coupons at grocery stores is prominently going the way of digital in the past year.  According to Inmar’s Promotion Industry Analysis, online coupons in 2020 were redeemed more than the traditional printed paper inserts for the first time ever.  Tadych’s Econofoods Store Manager Jon Calhoun says the convenience and efficiency that digital coupons and apps offer are reasons he expects the trend to grow in the future.  He says the process can occur before shoppers head to the checkouts.



Calhoun adds that coupon redemption has remained strong throughout the pandemic and that people always enjoy saving money.  Consumers are becoming more digitally savvy and 69 percent of shoppers reported that using a coupon changed how they decided to purchase items during the last quarter of 2020.  

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