Governor Tony Evers applauded the resiliency of the tourism industry during his stop in Door County on Wednesday.
After visiting an Appleton art museum, Evers visited a pair of businesses in Fish Creek and Baileys Harbor before stopping by Cave Point County Park. His visit coincided with National Travel and Tourism Week as he spoke about the importance of outdoor recreation to Wisconsin’s tourism economy. Last year, the Wisconsin Department of Natural Resources showed double-digit percentage increases in fishing license sales, state park stickers, and recreational vehicle trail passes. With approximately 1 in 3 adults fully vaccinated in Wisconsin,
Evers said it is important for visitors to know they can be safe while traveling around the state.
Direct visitor spending saw a 28 percent drop in 2020 due to the pandemic, which amounts to approximately $4 billion. Evers previously pledged $50 million for the tourism industry and $600 million to support businesses affected by the pandemic as a part of the over $3 billion received from the latest federal government relief package.