Moneypenny leaving top tourism post

The search is on for a new president and CEO for Destination Door County after it was revealed Monday morning that Jack Moneypenny is moving on.


According to the release from Destination Door County Board Chairperson Todd Trimberger, Moneypenny is leaving the organization after 14 years due to changes within its structure and direction. Since being hired as the President/CEO in 2007, Moneypenny has helped the countywide room tax receipts more than double from just over $2.3 million to $5.1 million in 2019. He was also instrumental in helping the county grow its network of electric car charging stations.


Both Trimberger and Moneypenny expressed their appreciation for each other in the release show below. Destination Door County will be working with a nationwide search firm to help find a new President/CEO before Moneypenny departs July 14th.



Destination Door County Board Chairman Todd Trimberger announced today that President/CEO Jack Moneypenny is leaving the organization. Moneypenny’s last day will be July 14, 2021.

Moneypenny stated that due to the structure and direction change of Destination Door County, he believes it is time to part ways with the organization.


Destination Door County, the county’s longtime destination marketing and management organization, hired Moneypenny as President/CEO to lead the tourism organization in 2007 when the countywide room tax was just getting started. During his tenure, countywide room tax receipts more than doubled from $2,362,655 in 2007 to $5,139,717 in 2019.


He spearheaded a countywide car charging network and watched it grow into a network of more than 30 stations around the county. He was also instrumental in crafting a plan to build a new Welcome Center next to DDC’s existing building in Sturgeon Bay. Those plans were put on hold due to the pandemic a few months before the scheduled groundbreaking in May 2020.


Moneypenny said he’d like to thank all current and former board members who have been on this 13+ year journey with him in Door County.


Trimberger said he’d like to thank Moneypenny for his many years of service to the organization during a time when substantial changes have taken place, with more to come. He stated that organizational leadership will be working with a nationwide search firm to help find a new CEO in the coming months.

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