After seven years as the leader of Destination Sturgeon Bay, Pam Seiler plans on retiring as the executive director at the end of the year.  Destination Sturgeon Bay posted the position looking for a new executive director this past weekend.  Seiler says she has no immediate plans after this year but is looking forward to spending more time with her recently retired husband Rick.

Seiler says the working relationship with the City of Sturgeon Bay, Door County Economic Development Corporation, and Destination Door County is strong and in a good position for whoever takes over the leadership position.  Staying on in a consulting role for the new executive director, Seiler says her departure may come sooner than the end of the year. Destination Sturgeon Bay began as the Sturgeon Bay Community Development Corporation in 1994 and was known as the Sturgeon Bay Visitor Center until January of 2020 when it changed its name to Destination Sturgeon Bay.