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Evers announces aid to tourism and entertainment

In an effort to get Wisconsin tourism and entertainment rolling into the future rather than reeling from 2020, Governor Evers announced grant investments. On Thursday it was announced that more than $140 million in grants to businesses and organizations involved with Wisconsin’s tourism and entertainment industries will be allocated. According to a press release from Governor Tony Evers office, the grant programs will be invested in industries hit hard by the pandemic. Industries listed in the release include live event venues, movie theaters, summer camps, minor league sports, and the lodging industry. It was also stated that Wisconsin historical sites and tourism industry marketing will receive special investments. 


Communities and visitors are in mind with the investment, as Evers declared intentions to help local venues and businesses welcome visitors from Wisconsin and beyond. Investments announced in the press release by Governor Evers include:


  • $75 million for lodging grants
  • $11.25 million for movie theatres
  • $12 million for live event small businesses 
  • $2.8 million for minor league sports teams
  • $10 million for live venues
  • $15 million for destination marketing organizations
  • $8 million for summer camps
  • $1 million for the Wisconsin HIstorical Society to assist in reopening historical sites
  • $7.5 million to increase marketing support for Wisconsin’s tourism industry. 

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