You can expect Door County tourists to stay around town a little longer this year. Tax collection data, which is often used to gauge the impact of tourism in the county, is still weeks away, however, some data gathered by Destination Door County shows the average tourist stay in Door County has grown to 3.8 days per trip. Destination Door County Interim CEO Jon Jarosh says tourists are also not just sticking to the weekends either for their visits.

The growth of visitors between the ages of 25-34 has also taken another step forward in 2021. Jarosh says many people in that age group felt more comfortable traveling last year compared to others and they are coming back in droves. He adds the demand for outdoor activities is a big reason why.

As it is throughout tourist destinations across the country, the labor shortage is having an impact on some business operations. Jarosh advises visitors to plan ahead and schedule activities in advance while also packing a little extra patience.