Destination Sturgeon Bay announced the new leader for their organization on Thursday. The Board of Directors for DSB announced the hiring of Cameryn Ehlers-Kwaterski as the Executive Director. Ehlers-Kwaterski will replace Pam Seiler, who will retire from the role at the end of the year. In a press release, Board President Barbara Pfeifer said of the hire, “Cameryn possesses the necessary talents and strengths to keep Sturgeon Bay moving forward and the best possible place to live, work and relax.” 

Ehlers-Kwaterski also brings relevant experience, having worked in tourism. Previously, Ehlers-Kwaterski was the first Executive Director of Visit Rome, WI, Inc. and was awarded the Governor’s Rising Star Award. She established and branded the non-profit organization, and implemented its structure and financial management. Ehlers-Kwaterski looks forward to the homecoming, stating, “I have always considered Sturgeon Bay home.” She added, “It is such a privilege to be part of the team promoting a destination so special to my upbringing.” Ehlers-Kwaterski will take over as Executive Director on September 15th.