An annual Halloween event in downtown Sturgeon Bay will have a new look for the end of the month.  Destination Sturgeon Bay has expanded the old “Thrills on Third” celebration to include wider participation in the city with more activities, rebranding it “Thrills and Chills”.  Executive Director Cameryn Ehlers-Kwaterski says the family-friendly event will expand well beyond Third Avenue this year.

“Thrills and Chills” will start with a costume parade at 10 am on Saturday, October 30 on Third Avenue.  Destination Sturgeon Bay is also sponsoring a scavenger hunt that kicked off last Friday where their mascot “Simon” is hiding out in costume at 25 different businesses throughout Sturgeon Bay. You can pick up the scavenger hunt map and other information at the offices of Destination Sturgeon Bay on South Third Avenue. 

(Photo courtesy of Destination Sturgeon Bay)