The memories you have made in Sturgeon Bay over the years are what bring the biggest smile to the face of Pam Seiler. After more than seven years on the job as the Executive Director of Destination Sturgeon Bay, Seiler plans on retiring from the role next month. The landscape of tourism changed a lot over the last 18 months, let alone since 2014 when she left her role as the Executive Director of the Volunteer Center of Door County. The government shutdown to control the spread of COVID-19 hurt many businesses, especially those who depend on tourists to visit their shops rather than abiding by stay-at-home orders. Like many of those businesses, Seiler says Destination Sturgeon Bay had to pivot to ensure that storefronts would be ready to welcome customers whenever it was safe to do so again.
One of Seiler’s final projects was the Graham Park improvements project where a single donation turned into additional donor support to add a game area, a small amphitheater, and a water feature. Seiler does not plan on going very far but added they do plan on taking a couple of months off to visit family and to travel. You can listen to the rest of our Spotlight in the Community interview with Pam Seiler on our podcasts page.