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Sturgeon Bay unwraps for the holidays

You will be able to experience a pandemic-born event again this year as Sturgeon Bay sees its Christmas by the Bay event return in 2021. Last year, much of the city’s welcoming of the holiday season was canceled due to COVID-19 concerns. In its place was the “Unwrapping Sturgeon Bay” car parade, which featured businesses unveiling their Christmas windows as vehicles drove by one by one. Outgoing Destination Sturgeon Bay Executive Director Pam Seiler says it was one of the great new traditions that came out of last year’s unique holiday season.

You can tune into Door County’s Christmas Playlist 96.7 WBDK as you participate in the Unwrapping Sturgeon Bay car parade, which will leave from Sawyer Park at 6 p.m. Christmas by the Bay will continue on Saturday with the holiday parade down 3rd Avenue at 10 a.m. followed by a visit by Santa Claus at the Door County Historical Museum until 1 p.m.

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