Holiday shopping off to a strong start

You certainly were not alone the last few weekends if you decided to get a jumpstart on your holiday shopping.


The National Retail Federation announced this week that nearly 180 million shopped over the Thanksgiving Holiday weekend, including Black Friday, Small Business Saturday, and Cyber Monday. It exceeded its expectations by over 21 million people and falls in line with the country’s four-year average. Thanksgiving shoppers spent an average of $301.27 on holiday purchases, which is about $10 less than last year. Sturgeon Bay storefronts were busy the last two weekends as shoppers not only celebrated Thanksgiving but also Christmas by the Bay the week before.


Cameryn Ehlers-Kwaterski from Destination Sturgeon Bay is encouraged by what they have seen so far.

You have some extra incentive to head to downtown Sturgeon Bay to shop. While the kids still have the opportunity to send Santa their wish list, adults can enter the Moo-La-La Giveaway whereby visiting local businesses they could win $1,000 in gift certificates in addition to other prizes.


Picture courtesy of Destination Sturgeon Bay


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