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Snyder toasts Hinterland mentor

The Bridge Up Brewing Company beer you are drinking was brewed by Trent Snyder with a little help from another positive influence.


Hinterland Brewing’s head brewmaster Joe Karls called it a career after 25 years, following the company from its humble beginning in Demark to its current location across the street from Lambeau Field. Its move to the new building allowed the beer maker to increase its brewing capacity from 5,500 barrels to 20,000 annually. That allowed smaller brewers like Bridge Up Brewing to produce its more popular beers on a bigger scale. Snyder immediately struck up a friendship with Karls, who he says approached the job with enthusiasm every day and helped him tailor his recipes to be more efficient ingredient-wise while not sacrificing the taste of the beer. Snyder says Karls has been a great resource to him, whether it at 4:30 in the morning in the brewhouse at Hinterland or just random text messages when he would be trying new recipes in his Sturgeon Bay facility.

Snyder believes Karls’ approach to brewing and talking beer is one he will take when he asked for advice, whether it is from aspiring homebrewers or to other brewers in the industry. 


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