While the past looks great, Destination Door County will tell you the future looks even brighter. Tuesday’s annual breakfast featured the Door County Tourism Zone Commission and Destination Door County signing a new entity agreement. The Door County Tourism Zone Commission collects a room tax on lodging in the area, a portion of which goes to Destination Door County for their marketing efforts. The efforts have played a major role in Door County becoming an even bigger tourist destination with record room tax revenues for 2021 totaling over $7.2 million, a 41 percent increase over 2019 and over three times more than what was collected in the room tax’s first year in 2007. Destination Door County President and CEO Julie Gilbert and Chief Communications Officer Jon Jarosh say the new agreement will further enhance their partnership and promote collaboration between the communities and the organization.
Another initiative that has generated excitement is Destination Door County’s Leave No Trace Campaign. Over 5,000 people have signed the Door County Pledge, designed to educate visitors and residents on how to be better stewards of their environment while in the area. You can listen to our full interview with Gilbert and Jarosh celebrating National Travel and Tourism Week by clicking this link.
