You can help the area economy this weekend by participating in Small Business Saturday in Door and Kewaunee counties. The annual event was created to encourage consumers to shop at small businesses locally in person and online. Jon Jarosh of Destination Door County says local and visiting shoppers have a significant opportunity to increase small business sales this Saturday.

American Express reported that Small Business Saturday reached an all-time high last year with an estimated $23.3 billion in U.S. consumer spending. Jarosh notes that the 2022 sales tax numbers so far in Door County indicate a strong year for overall expenditures and tourism in Door County.