You will see a new name on the three car dealerships in Sturgeon Bay this week. Jim Olson Motors is transitioning its operations to a new owner, Patriot Motors, Sturgeon Bay, LLC. According to Jim Olson, the transaction will be finalized sometime Wednesday. Patriot Motors Sturgeon Bay will be taking over the Chevrolet Buick store at 632 Green Bay Road, the Chrysler Dodge Jeep Ram Truck dealership at the intersection of Duluth Avenue and Highway 42-57, and the Jim Olson Ford location at 440 South Duluth Avenue. Olson first purchased the Bill Boettcher Chevrolet Buick Cadillac in 2006, and in April of 2012, the Chrysler franchise was awarded to the auto group after Bergstrom closed operations in 2009 at 812 Green Bay Road. In October 2014, the Jim Olson Auto Group expanded by purchasing the Witt Ford, renaming it Jim Olson Ford Lincoln, and moving to a brand new store on Duluth Avenue in 2017.
According to Bizapedia.com, Patriot Motors Sturgeon Bay filed as a company last November and lists Shawn Kohli as the registered agent. A letter sent out to vendors last week by Jim Olson Motors notes that the new general manager at Patriot Motors will be Jake Belcher.
