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Door County to host 2024 Alice in Dairyland Finals

It will be easy to find Wisconsin agriculture royalty wandering around Door County over the next year.


The Wisconsin Department of Agriculture, Trade, and Consumer Protection (DATCP) announced during its crowning event of the 76th Alice in Dairyland Finals in Walworth County that the 77th edition will be held in Door County. Alice in Dairyland acts as a full-time communications professional for the department, highlighting different kinds of agriculture in Wisconsin. The Door County Farm Bureau applied to become a host of the event and was later accepted by the department.


Corey Geiger, Denise Plassmeyer, and Claire Olson are leading the steering committee to help make the Alice in Dairyland Finals in 2024 a success in Door County. Geiger says the county’s agriculture industry will be in the spotlight for the next year as a result of being named the host for the 2023 Alice in Dairyland Finals.

On Saturday, the DATCP selected Ashley Hagenow of Poynette as Wisconsin's 76th Alice in Dairyland. Hagenow graduated from the University of Minnesota  this month with a Bachelor’s degree in agricultural communication and marketing, with minors in animal science and agricultural and food business management. She will begin her term as the 76th Alice in Dairyland on July 5, 2023. She succeeds the 75th Alice in Dairyland, Taylor Schaefer of Franksville, who will continue her current term until the transition in July.


Geiger says they are still finalizing the details for where and when Hagenow will make her stops in Door County during her term in the position, including where the finals will take place May 2nd-4th.

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