The same people making you beer are now trying to provide you with an alternative.

According to a Gallup poll published in August, 62 percent of adults under the age of 35 say they drink alcohol, which is down ten percentage points from two decades ago. During the same period, excessive drinking has also decreased by six percentage points for drinkers 18 to 34 (28 percent to 22 percent) and two percentage points for drinkers 35 to 54 (22 to 20). The study credits the increasing concern that moderate drinking is unhealthy not just because of the alcohol but because of the calories that often come with it. Sales trends also show this, with Forbes reporting that craft beer sales were down two percent and spirits outsold beer for the first time.

While some brewers dipped their toes into the seltzer market, others are now trying to hop water, which is sparkling water with a hoppy flavor with no alcohol, calories, or carbs. Popular brewers like Lagunitas, Revolution, and Sierra Nevada have all entered the hop water market, with nationwide sales reaching over $14 million. Algoma’s Ahnapee Brewery will debut four flavors of their hop water beginning in January. Owner Nick Calaway is curious to see how it will be received.

Ahnapee’s hop water debut coincides with the recent trend of Dry January, which challenges participants to stay away from alcohol for 31 days.