While national organizations call for consumers to take their frustrations out on national retailers, local businesses hope you decide to shop with them. A grassroots organization known as the People’s Union USA called for 24 hours of economic resistance on Friday, asking Americans to take the day off spending, particularly from national retailers and chains. The group grants some clemency to those needing emergency items but asks them to do so with cash and at local businesses. That “shop local” part is something Destination Sturgeon Bay’s Cameryn Ehlers-Kwaterski can get behind. She says shopping locally is beneficial not only to the individual business you are shopping at but also to the greater community.

According to the American Independent Business Alliance, an average of 52.9 percent of each purchase at a local business gets recirculated back into the community, compared to 13.6 percent at chain stores. Much of the anger is aimed at the national retailers and chains that rolled back their diversity, equity, and inclusion (DEI) standards after the Trump Administration took office. The People’s Union USA plans additional boycotts focusing on specific companies next month. Northwestern University professor Anna Tuchman told the Associated Press that while the effort could impact Friday’s sales, it is likely to be unsustainable for the long term.