A vibrant new addition has arrived in downtown Sturgeon Bay, as Maldonado’s Latin Market officially opened its doors at 321 Jefferson St., located inside the building formerly occupied by Ace Hardware.

Beverly Sanchez Maldonado and her husband, Avener Maldonado, own and operate the market. Beverly, originally from Puerto Rico, has called Sturgeon Bay home for the past six years. She saw a growing need for a place where locals could find authentic Hispanic ingredients and products.

“Every time I wanted a product from Puerto Rico or any other Hispanic place, I had to go far to look for it,” Beverly said. “I want to support the Hispanic community, which has grown a lot in recent years in Sturgeon Bay.”

Maldonado’s Latin Market offers a colorful array of goods from across Latin America, including fresh produce, dried chiles and spices, crema salvadoreña, cerveza, and festive piñatas. Many items reflect Beverly’s Puerto Rican heritage, such as longaniza (a traditional sausage) and empanadillas (savory turnovers), bringing flavors from her home country to her new hometown of Sturgeon Bay.

With its welcoming atmosphere and diverse selection, Maldonado’s Latin Market is quickly becoming a cultural hub for both longtime residents and visitors alike.