Your calendar is not lying: Door County’s tourism season is right around the corner.

To celebrate the annual rite of spring and National Travel and Tourism Week, Destination Door County hosted dozens from the area’s tourism-related businesses and organizations for its annual breakfast. During the breakfast, Destination Door County President and CEO Julie Gilbert shared survey results from 400 qualified respondents from Green Bay, Milwaukee, Wausau, Chicago, and the Twin Cities about what makes the area such an attractive destination for so many. Respondents to the poll called Door County “a great place for outdoor recreation” and “a relaxing vacation destination.” The county was also celebrated for welcoming visitors of all backgrounds and ages. Gilbert says she is happy that visitors are feeling the positive vibes they have been trying to give through their “Feelings” campaign and that area businesses and organizations are showcasing it with every interaction.

The 2024 numbers are still weeks away, but in 2023, all 72 Wisconsin counties saw economic impact growth as the state’s tourism industry saw a $25 billion jump over 2022. As a part of his budget, Governor Tony Evers expressed hope to funnel more money to support the state’s tourism industry, including $34 million for promotional purposes, $5.9 million to invest in the Wisconsin Arts Board, and $10 million in incentives for film and television producers.