For Moriah and Lauren Brey, timing was key in their quest to connect you to their farm through their beef products. Like many dairy farms, Brey Cycle Farm began crossbreeding its Holstein dairy cows with Angus beef cows as a way not just to generate additional revenue from their century-plus-old dairy operation, but also to connect the dots for consumers wanting to learn more about where their food came from. After shipping their milk to Agropur for years, the farm started Brey Family Beef in early 2020. Shortly after opening their shed and filling it with freezers full of beef, COVID-19 caused people’s shopping habits to change. Instead of walking around a grocery store, customers contacted the Breys to purchase the meat directly. Moriah says it was an excellent opportunity to give people a comfortable shopping experience while educating them.
Thanks to their husbands Tony and Jacob’s involvement with Peninsula Pride Farms, Brey Cycle Farm has been a staple for tour groups wanting to learn about the operation’s conservation strategies and how they can raise over 1,000 cows sustainably. Lauren says having the product available allows the tour groups to continue their experience at home.
Brey Cycle Farm is a part of this weekend’s Festival of Nature, organized by The Ridges Sanctuary. You can learn more about Brey Family Beef by clicking on this link. and watching the video below. This is part of the Featured Farmer Series, brought to you by the Door County Farm Bureau.
Picture courtesy of Brey Family Beef
